Overview and campaigns
Read spend and results across platforms, filter the campaign list, and open a campaign for its daily detail.
The Overview shows how every connected platform is performing. Campaigns lists the campaigns behind it.
Before you start: you need Can view under Ad campaigns. Data appears after the first sync of a connection.
The overview
Open Web Campaigns › Overview. On a single platform's page, its Overview tab shows only that platform. Choose 7d, 30d or 90d.
| Tile | Meaning |
|---|---|
| Spend | Money spent in the period. |
| Impressions | Times ads were shown. |
| Clicks | Clicks on ads. |
| Conversions | Conversions the platform reported. |
| CTR | Clicks divided by impressions, as a percent. |
| Cost per click | Spend divided by clicks. |
| Cost per conversion | Spend divided by conversions. |
| Revenue and ROAS | Only when a connected platform reports revenue. |
Below are Spend over time, a Conversions bar chart per day, Spend by platform · last N days and Top campaigns by spend · last N days.
If nothing was spent the page says "No spend recorded in the last N days. If you have just connected a platform, the first sync may still be running."
Currencies and notes
- If all spend is in one currency, totals use it. Otherwise totals use your workspace's default currency.
- When ad accounts report in several currencies, a note names them and says the totals add them without converting. Spend by platform keeps each platform apart.
- Platforms without synced performance (Amazon Ads, Klaviyo) add their own note.
The campaign list
Open Campaigns, or the Campaigns tab on a platform page.
- Status filter: All statuses, Active, Paused, Draft, Ended.
- Search campaigns filters by name.
- Columns: Campaign (with its objective), Platform, Status, Budget (per day, or lifetime).
- Right-click a row for Open campaign or Copy campaign ID.
An empty list says "No campaigns yet — Campaigns appear here after the first sync of a connected platform."
A campaign
Click a campaign. The window shows its status, platform, objective and ad account. For the last 30 days it shows Spend, Impressions, Clicks and Conversions, plus a Daily spend chart. Below are Daily budget, Lifetime budget, Starts and Ends. If you can run campaigns it also offers actions. See Change or schedule a campaign.
Troubleshooting
Figures look old You are seeing the last synced copy. Check Last synced under Connections and click Sync now.
A yellow note says the last sync failed The figures are from the last good sync. See Accounts and sync.
Revenue and ROAS are missing No connected platform reported revenue.